Relaunch
When is a website relaunch worth it?
Author: ClearPoint editorial · Updated 2026-08-28
Five signals
The design looks several years old, phones are painful, forms do not arrive, nobody finds the service, the stack is unsafe. One is often enough for a call, three together argue for a relaunch.
Without migration you risk rankings
New looks on new URLs without redirects is a common mistake. Important addresses, metas, sitemap and Search Console belong in the same plan as the design.