Local SEO
How important is loading time for websites?
Author: ClearPoint editorial · Updated 2026-09-03
Why speed affects enquiries
Slow pages feel unreliable. Forms are not sent, ads get more expensive, mobile users go back to Google.
What you can check yourself
PageSpeed Insights for mobile, a real phone test, a form test. If LCP, layout shifts or a heavy theme show up, a structured website check or relaunch is worth it.